ION Style Guide

I ended up exploring the world of branding and bringing a brand to life while considering the audience, values, and product focus (low vision, connection, and bedding). My initial research centered on understanding both the target audience and their bedding preferences, ensuring usability for those with low vision. This led to the development of ION, a bedding company dedicated to designing bedrooms that cater specifically to individuals with various forms of low vision, guiding the brand representation and fostering a stronger connection with our audience.